Season Story
BUILDING SEASONAL BRANDS
THAT OWN THE CALENDAR
SCROLL
––– THE COMPANY
We own the seasons.
We create the stories.
We are an award winning live events business operating premium, design-led experiences across the calendar year. Each brand under the group occupies a distinct seasonal window — a curated chapter of time built around exceptional hospitality, competitive socialising and unforgettable production and live entertainment.
Founded by Christopher Scriven and William Goy, the group has grown from a single summer concept in 2022 into a year-round portfolio, welcoming over 200,000 guests since launch. Our model is deliberately seasonal: we don't chase every month. We build brands that own their moment completely.
The name reflects this philosophy. "Season" is both literal — our brands are calendar-driven — and theatrical. A season is a curated run of events, a chapter, a narrative arc. "Story" is the intention behind everything we do.
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A season is a curated run of events, a chapter of time.
It signals intention, not spontaneity. We are not a one-off. We own the calendar.
SEASON STORY FOUNDING PRINCIPLE
200k+
GUESTS WELCOMED SINCE LAUNCH
3
SEASONAL BRANDS & GROWING
5
CONSECUTIVE SEASONS
12
MONTHS OF PROGRAMMING
OUR BRANDS
Three brands.
Every season.
One uncompromising standard.
JUNE — JULY
The Bowls Club
LONDON'S MOST UNIQUE CORPORATE SUMMER PARTY
SUMMER
Where the City comes to play
The Bowls Club is London's leading outdoor activity-based corporate summer experience, set in the heart of Finsbury Square. Now entering its fifth year, the concept brings together lawn bowls, premium hospitality, live entertainment and exceptional food and drink.
A proud partner of Great Ormond Street Hospital, with a food programme led by Social Pantry — a B Corp and King's Award recipient. Prime Time is our official lager partner across the group for 2026. Every detail reflects a commitment to doing things properly.
NOVEMBER — DECEMBER
The Winters of The World
PREMIUM WINTER CORPORATE EVENTS
WINTER
A Celebration of Winter
The Winters of the World is Season Story's award winning premium winter event brand. Where The Bowls Club owns the summer, The Winters of the World occupies the colder months — delivering immersive, design-led corporate experiences that bring warmth, wonder, and world-class hospitality to the darkest part of the year.
The concept draws on global winter traditions and theatrical production to create events that feel like stepping into another world. The food programme is once again led by Social Pantry, served alongside group lager partner Prime Time — completing the Season Story calendar with the same uncompromising standard.
YEAR ROUND
In The City Events
URBAN POP-UP ACTIVATIONS
ACTIVATIONS
Dead space.
Living experience.
In the City Events is Season Story's agile pop-up arm — identifying underutilised urban spaces across London and transforming them into revenue-generating hospitality destinations. Each activation gets its own name, identity, and personality tailored to the space.
The first activation was Summer in the City at Broadgate Circle in partnership with British Land — an outdoor bar with boules, seasonal cocktails and botanical styling, running June to August. More activations are to follow with other land owners. Temporary by design, unforgettable by intention.
Jun – Aug
Summer In The City
Portfolio
Pop-up Model
50k+
Guests to date
CONNECT
Partners, Sponsors
& Investors
Season Story works with a select group of brand partners, sponsors, and investors who share our commitment to quality, creativity, and long-term thinking. If you'd like to explore how we might work together, we'd welcome the conversation.
© 2026 Season Story Ltd.
All rights reserved.